Tumblring through the looking glass

A not-so-brief chat with Randall Stephenson of AT&T

So we set up a call with Randall this morning to discuss some of the profoundly stupid things his guy Ralph de la Vega said recently about creating incentives that would encourage people to stop using AT&T’s data network so much. Point of the talk was, when you’re lucky enough to create a smash hit product — when the stars align, and the hardware is great and the ecosystem is great and the apps are great and the whole experience is great, and everything you do just makes everything else better, and you’re totally on a roll and can do no wrong — when that happens, you do not go out and try to fuck it all up by discouraging people who love your product. What you do, instead, is you fix your fucking shitty ass network you fucking shit-eating-grin-wearing hillbilly ass clown!

This is brilliant. The style is over the top but shove that aside and look at the content. I agreed with this wholeheartedly. Run with the success, don’t complain about it. Just do whatever you need to do to make the success even bigger.