It’s that the Borg flacks don’t call and fawn all over him anymore. Wah! I’m not making this up. Dvorak says the key to Win7’s success has nothing to do with the software itself and rather has to do with how it is perceived:
Such perception is a function of Microsoft’s marketing machine and PR, both of which are either AWOL or non-existent, seeming to have gone into a slumber the day Bill Gates left the company. I haven’t received a single personal note from a Microsoft PR person for roughly four years. … Somewhere along the line, Microsoft apparently decided that it only wants to deal with those amenable suckers who will give it a pass on everything — or perhaps the company has just given up any hopes of getting favorable press.Oh dear. Where to begin? Do we even dare to wonder if Dvorak has received phone calls and personal emails, and simply doesn’t remember them? And does it not bother him at all that he’s basically saying the way to get a good review (from him anyway) is to fly him someplace nice, stuff him with booze and shrimp cocktail, and tell him how smart and funny he is?Okay. Maybe the Borg really hasn’t contacted Dvorak directly in four years. In that case maybe someone should tell this senile imbecile that this is not because the Borg flacks don’t care about the media anymore — it’s because they don’t care about him. And, if this is the case, they’re not ignoring him because he’s such a rough-and-tumble truth-teller, but because he’s become totally fucking irrelevant.
